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Deutsche AM rebrands

Asset management arm renamed

Kate Kachor
By Kate Kachor
Thu 27 Sep 2007

Deutsche Bank Asset Management will undergo a rebranding next month as part of its entry in to the Australian retail market.


The asset management arm of Deutsche Bank will make its debut in the Australian retail space next month following its rebranding to DWS Investments.

The rebranding, which comes into effect on 8 October, will mean Deutsche's existing funds within the Australian retail asset management business will be known as DWS Investments. The group plans to release new products and enhanced capabilities.

The reband is in line with the group's international mutual fund management business.

As part of the change, Deutsche will also rename its fund-of-fund hedge fund products as RREEF-branded funds to correctly reflect the position of RREEF as the global alternative investment management business of Deutsche Bank's Asset Management division.

The rebranding will not impact investment management teams or investment processes for existing Deutsche-branded products sold in Australia.

The DWS Investments distribution team will continue to distribute RREEF funds and provide adviser and investor services in Australia.

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